Why The $1.2 Billion Pepsi Logo Makes Me Giggle

While pushing the cart through my local grocery store today, I laughed to myself as I rounded the end aisle with stacks of Pepsi-Cola 12-packs beneath the sale sign. While we don't buy soda to keep in our fridge at home, I have nothing against it. Steve and Aidan will occasionally order one if we are out to eat and oddly enough, the only time I ever crave a Diet Coke is on the way home from a tattoo session (I know, weird).  I grinned at the Pepsi display though, because ever since I saw Lawrence Yang's funny interpretation of the newest logo, I simply cannot see that little red, blue and white design any other way.

According to Logo Design Love, the logo revamp cost the soda giant $1.2 BILLION (yes, that's a "B") over three years. Yikes! I was perfectly fine with the last version; and even MORE fond of the 1962 version.

If you drink soda, do you think the logo design on the beverage cans influences your buying habits?